Online anytime - Level 1-3: Complete Hands-On Business Analytics and Testing Online Anytime

Why Should You Take This Level 1-3: Complete Hands-On Business Analytics and Testing Online Anytime Course?

Gain an in-depth understanding of business analytics and gain a professional advantage with this Level 1-3: Complete Hands-On Business Analytics and Testing Online Anytime course. Today leading organizations are rapidly gaining advantage by leveraging data to gain valuable insights and drive the business. Business analytics delivers actionable insights – new interpretations and evaluations of business performance based on data using simple yet powerful statistical techniques: Aggregate Analysis, Correlation Analysis, Trend Analysis and Sizing Analysis.

Many leading organizations are also utilizing test-and-learn methodology to quickly test hypothesis around product and feature usage, learning from the observed behavior and rolling out the winner. Effective Test-and-learn delivers competitive advantage to the organization by rapid prototyping and quick low risk tests before a full roll out. Business Analytics and Testing for Product/Marketing Managers and analyst is the focus of this online Data to Decisions boot-camp.

• Level 1: DTD 102 - Business Impact through Analytics (Intro)
• Level 2: DTD 20X - Hands-on Business Analytics
• Level 3: DTD 302 - Hands-on Test-and-Learn (A/B testing)

In level 1, learn the fundamentals of analytics, establish common analytics vernacular and fundamentals of Predictive Analytics and Testing. Level 2 (Hands-on Business Analytics), focuses of Business Analytics, hands-on, to give business professionals a tool, a recipe to glean insights from data and drive impact. This is done using Aryng's proprietary BADIR framework.

The BADIR framework takes the business professional on a journey that begins with a business question, proceeds to core analysis, and concludes by deriving insights and making an impact. The framework has 2 parallel tracks- Blue track is the technical track, towards insights. Green track covers the business and soft skills of decision making using data. Together they complete the process of Analytics, which doesn't just stop at insights but extends into decisions, into actions and ultimately $'s.

On the technical side, the course covers (1) Aggregate analysis - average, standard deviation, variance, error, z-score, confidence interval (2) Correlation Analysis - Pearson's Coefficient, cross tabs (3) Trend Analysis (4) Sizing and Estimation. All the analysis is done using widely available Microsoft Excel, and the course also covers primer on excel.

Level 2 culminates with a case simulation where participants work in their groups to solve a business problem starting from an inquiry to making a pretension in front of the class with definitive answers and recommendations towards the business problem.

Level 3 (Hands-on Test-and-learn), takes you on a journey that begins with a business goal, proceeds to test plan and design, proper data collection, deriving insights from the test and concludes by making an impactful presentation using Aryng's proprietary BEDIR framework.

The 5-day agenda also covers approaches to communicating analytical findings, influencing senior management and cross functional team, delivering powerful presentations, and best practices to build impactful KPI dashboards. Examples, hands-on exercises, case study and templates empower attendees to return to their organizations with the processes and toolkit that ensures they are ready to approach any test-and-learn problem and drive towards impact.

Course Objectives:

• Overview of Business Analytics, Predictive Analytics and Test-and-Learn (A/B Testing)
• Comfort in fundamental statistics: Aggregate Analysis – Averages, Variance, Standard Deviation, Z-score, Error and Statistical Significance. Correlation Analysis
• A proven approach to driving decisions based on data using BADIR 5-steps Analytics Framework. Learn analysis techniques and effective influencing and cross-functional skills to convert those insights to impact.
• Learn how to make a successful business case for a new product or feature launch with limited historical data. Also learn to effectively present it to peers and management.
• How to get impactful KPI Dashboard / meaningful metrics to run your Product or Marketing department with.
• Learn how to do actionable analysis using Excel pivot tables, functions and charts
• Learn how to compete on Analytics by putting analytics into business context.
• A proven approach to driving decisions based on test data using BEDIR- our 5-steps Testing Framework. Learn analysis techniques and effective influencing and cross-functional skills to convert those insights to impact.
• Hands on comfort with full factorial Test Design using 5-step Testing Framework
• Introduction to advanced topic: Fractional factorial, Taguchi optimization
• Test measurement and analysis: statistical significance, behavioral analysis