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The top ranking position on Google gets clicked 42.13% of the time - that's 8.5 times the amount of clicks the number five position receives! Search engine optimization is one of the best investments a company can make in that it provides a means for it to be visible and established.
Being found on Google and other search engines touches every part of your marketing strategy and can often be an expensive investment through outside resources which is why companies spent $13.5 billion on search engine marketing in 2008 - a number that is expected to increase to $26 billion by 2013 in North America alone.
In association with leading research firms and industry associations, the Online Marketing Institute has developed in-depth, advanced SEO Certification training and website optimization, geared specifically toward marketing and Internet professionals who wish to expand their organic presence, quality scores, and relevant traffic.
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