Corporate Training, Group Certification Training - Business Practices - Event Management - Event and Meeting Management Fundamentals

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COURSE DESCRIPTION

Why Should You Take This Event Management - Event and Meeting Management Fundamentals Course?

If you're looking to become an event or meeting planner, or you've been planning events for a while but never got proper training, this is the ultimate course for you. Here you'll get a thorough understanding of how events work, why people and companies host events, how the industry is configured, and how to strategically plan and coordinate a typical event from A to Z.

This Event Management - Event and Meeting Management Fundamentals course will cover the role of events in today's world, budgets and goals, workflow management, venue selection and negotiation, room layouts and seating formats, food and beverage, entertainment and speakers, design and decor, transportation and logistics, registration and check-in, hybrid meetings, apps and technology, basic lighting and audio visual, and more.

Hands-On Activity: Students will work together, using the skills learned in class, to plan an actual event attended by the local event industry. This is an opportunity to gain practical hands-on planning experience, make new industry contacts in the planning process, and add an event to your portfolio and resume. The event students will plan is a Maverick Series Live event, featuring one-on one interviews with leading industry icons, such as Colin Cowie

The course will feature a variety of expert guest speakers from the NYC event industry sharing their insights on a wide range of topics. Previous speakers included:

Anna Sekula, Editor In Chief, BizBash
Mark Shearon, Partner, Proscenium Group
Michelle Rosen Sapir, Head of Community & Event Experience, Google
Sara Parker, Vice President, Global Corporate Events, Bank of America
Sara Pease, Owner, Brilliant Event Planning

Learning Outcomes Include:

Understand how to create an event that achieves specific objectives for the host/client.
Design a planning process that incorporates budgeting, project management, communication and evaluation tools.
Have an understanding of the various event elements (food and beverage, design, entertainment, site selection, etc.) and how to cost-effectively employ them.
Understand the role of the planner on site at the event, and the mindset necessary to oversee successful event coordination.

The Following Topics Will Be Covered:

Industry Overview

Defining A Special Event
Human Considerations & Success Factors
Designing An Event
Event Types
Client Needs
Evolution of the Experiential Industry
Careers in the Industry
Understanding the Players: Who Does What

The Role of A Planner

Backgrounds, Experience
Typical Planning Department Structures
Pre-Event Responsibilities
On-Site Responsibilities
Post-Event Responsibilities

Event Architecture

Establishing Objectives
Knowing Your Audience
Selecting the Right Event Format

Establishing the Creative Vision

Getting Buy-In From the Decision-Maker
Expressing Your Information
Elements of A Proposal
Key Business Considerations

Project Management

Goal Setting
Resource Evaluation
Timeline Management
SWOT Analysis
Team Roles & Communication
Tracking & Evaluation

Finance & Budgeting

Budgeting & Forecasting
Income & Expense Analysis
Fixed vs. Variable Costs
What Things Cost
R.O.I. - Understanding Return On Investment

Contracts & Negotiations

Key Parts of A Contract
Typical Industry Clauses
Stages of Negotiation
Negotiating Strategies

Site Selection & Management

Destination Selection
Venue Selection
Site Inspections
Ancillary Support: Tents, Power, Sanitation, WiFi

Risk Management

The Americans with Disabilities Act
Risk Assessment
Emergency Response Planning

Spatial Design

Objectives vs. Design
Meshing Elements Together
Crowd Experience
Standard Designs Review
Room Design Software

Food & Beverage

Types & Terms
Buying Food & Beverage | Providers

Audio Visual

Sound
Lighting
Staging
Video

Guest Services & Logistics

Invitations & Registrations
On-Site Check-In
Transportation & Parking
Way Finding & Directional Signage
Security & Emergency
Translation
Concierge

Entertainment & Speakers

Types
How to Employ In Design
Buying Tips

Marketing & Technology

Options for Marketing
Marketing Plan Goals
Leveraging Technology
Mobile Apps & Social Media
Photo/Video Capture and Post-Event Usage
Virtual/Hybrid Event Options

Coordinating the Event, Day-Of

Load In and Set Up
Who Oversees What
What Planners Should Be Doing During the Event

Service & Staffing

How to Estimate Staff Needs For Various Services
Selecting the Right On-Site Staff

Sustainability

Key Terms
Options for A More Environmentally Friendly Event
Cost vs. Impact

Syllabus