Corporate Training By Zack Academy - Event Management - The Business Accelerator: Taking Your Event Company to the Next Level

Why Should You Take This Event Management - The Business Accelerator:  Taking Your Event Company to the Next Level Course?

Are you ready to take your event business to the next level? If you’ve taken the craft of event planning to new heights, and want your business growth to reflect that, you’re not alone. In this Event Management - The Business Accelerator:  Taking Your Event Company to the Next Level course we’ll discuss strategies on how successful companies, both inside and outside the event industry, manage to grow into larger versions of themselves. We’ll dissect what it is that keeps most business owners from getting their companies to break out of their plateaus and hit that next stage of growth.

Learning Outcomes Include:

1. Identify and analyze different paths for growth, and the differing strategies each requires.
2. Identify common roadblocks businesses face in our industry, and how successful firms have overcome them.
3. Discuss the personnel implications of the growth paths available, how to get buy in, and what to look out for.
4. Understand the options of raising your prices vs. growing through volume.

The Following Topics Will Be Covered:

Big Picture

• Defining the next level
• Reverse-engineering a roadmap
• Working smarter, not harder

The Entrepreneur's Dilemma: Where Owners Get Stuck

• Hiding in your comfort zone
• Thinking like an investor
• Finding accountability
• Shifting your time

Pivoting to High Growth Opportunities

• Understanding 'comparative advantage'
• Allocating resources to drive growth
• Re-evaluating your ideal client and services offered
• Do you have the right personnel in place?

The Boutique/Personal Brand Model: Serving the Same Number of Clients, But Raising Your Prices

• Selling greater value
• Building your profile: TV, books, & media exposure
• The value of presentation
• The importance of saying no
• Dealing with a more informed client

The Agency/Expansion Model: Serving More Clients By Adding More Staff

• Which scenarios work best for this model
• The importance of systems & procedures
• Guarding against employees stealing your clients

The Brand Extension Model: Creating New Product & Service Lines

• When to do it
• Insuring new business lines complement, not cannibalize, your core business
• Market positioning
• How to pivot your brand perception

Breaking Through Obstacles

• Overcoming legacy systems holding you back
• Addition by subtraction
• Learning from setbacks

Creating A Pro-Growth Culture

• What your business can learn from Apple, JetBlue, Ritz Carlton & other great brands
• Empowering criticism
• Encouraging innovation in your staff
• Challenging vendors to raise the bar
• Accountability & aligning incentives

Building Client Relationships That Last

• Happy client vs. successful event
• Thought leadership
• Process leadership
• Relationship leadership

Turning Around Difficult Situations

• Dealing with difficult clients
• Handling complaints
• Toxic employees

Mergers & Acquisitions

• Partnering with others vs. building it yourself
• Positioning your company
• Things to watch out for

Syllabus

Big Picture

• Defining the next level
• Reverse-engineering a roadmap
• Working smarter, not harder

The Entrepreneur"s Dilemma: Where Owners Get Stuck

• Hiding in your comfort zone
• Thinking like an investor
• Finding accountability
• Shifting your time

Pivoting to High Growth Opportunities

• Understanding "comparative advantage"
• Allocating resources to drive growth
• Re-evaluating your ideal client and services offered
• Do you have the right personnel in place?

The Boutique/Personal Brand Model: Serving the Same Number of Clients, But Raising Your Prices

• Selling greater value
• Building your profile: TV, books, & media exposure
• The value of presentation
• The importance of saying no
• Dealing with a more informed client

The Agency/Expansion Model: Serving More Clients By Adding More Staff

• Which scenarios work best for this model
• The importance of systems & procedures
• Guarding against employees stealing your clients

The Brand Extension Model: Creating New Product & Service Lines

• When to do it
• Insuring new business lines complement, not cannibalize, your core business
• Market positioning
• How to pivot your brand perception

Breaking Through Obstacles

• Overcoming legacy systems holding you back
• Addition by subtraction
• Learning from setbacks

Creating A Pro-Growth Culture

• What your business can learn from Apple, JetBlue, Ritz Carlton & other great brands
• Empowering criticism
• Encouraging innovation in your staff
• Challenging vendors to raise the bar
• Accountability & aligning incentives

Building Client Relationships That Last

• Happy client vs. successful event
• Thought leadership
• Process leadership
• Relationship leadership

Turning Around Difficult Situations

• Dealing with difficult clients
• Handling complaints
• Toxic employees

Mergers & Acquisitions

• Partnering with others vs. building it yourself
• Positioning your company
• Things to watch out for