Corporate Training, Group Certification Training - Business Practices - Event Management - Wedding and Event Design

Request a quote for Event Management - Wedding and Event Design at your office!

COURSE DESCRIPTION

Why Should You Take This Event Management - Wedding and Event Design Course?

Picasso used paint. Michelangelo used marble. Shakespeare used words. And event designers use live events as their medium to create and deliver their art to the world. Today's designers are pushing the boundaries of design further than ever, incorporating food and beverage, entertainment, technology and branding into their designs, for a holistic approach. And they're doing a more thorough job of getting to know their clients' goals and styles, the better to create a customized concept that meets their needs.

This Event Management - Wedding and Event Design course will be taught through hands-on presentation, site-visits and guest lectures by event industry experts. You will walk away with the strategic and tactical skills needed to succeed as a designer in today's fast-changing event industry.

Learning Outcomes Include:

Understand the key principles of modern event design, and how to create a design concept that achieves the clients goals, meets their budget, and can be executed in the venue with the time allotted.
Learn how to implement a wide range of elements into your design concept, including flowers, furniture, lighting, branded accents, entertainment, technology and others.
Identify opportunities for creating custom fabrication pieces that can be unique focal points for guests, which helps to set yourself apart from others.
Learn how to evaluate a venue's challenges and assets to be incorporated into a design concept, and how to insure you can execute your vision within the time and space available.

The Following Topics Will Be Covered:

Big Picture Concepts

Defining event design
Taking a holistic design approach
Functional vs. aesthetic design
Key pillars of design success

Creativity & Inspiration

Sources of inspiration
Overcoming 'designer's block'
Finding your personal voice
Identifying the right clients for your style

Designer's Toolbox

Hard, soft and live goods
Lighting
Graphics, patterns and textures
Experience, entertainment and gifting
Colors
Resource directory

Designing with Color

Complementary colors & the color wheel
Primary, secondary & tertiary colors
Pairings and palettes
Perception of color
Communicating about color
Using the Pantone Matching System (PMS)

Flowers, Trees & Foliage

Types of common flowers utilized, pros and cons
Seasonality and other logistics
Vases, urns and container options
Working with plants & trees for aesthetic and functional use

Centerpieces, Tabletop & Candles

Linen options
Chair options
The tabletop real estate battle: decor vs. food service
Working with mirrors & other reflective surfaces
Candles: natural & artificial
Fire code issues with open flame

Furniture & Fabrics

Designing a seating enclave
Feng Shui tips for furniture placement
Working with light up pieces

Focal Points

Entrances
Stages
Check-in & escort card table
Product displays
Bars and buffets
Ceremony locations

Walls, Backdrops & Flooring

Function uses: hiding areas, dividing a room, shrinking a space
Aesthetic uses: highlighting key areas
Pipe and drape
Sculpted walls
Stage backdrops
Custom or branded flooring and carpeting

Branding Overview & Corporate Events

Gobos & projections
Wait staff, coasters, napkins and other catering accents
Coffee table books, pillows, framed photos & other furniture accents
Social event branding

Lighting

The importance of lighting your decor
Functional vs. aesthetic lighting
Evaluating and utilizing natural light
Renting chandeliers, lamps and other fixtures
Tips for working with office lighting
Up-lighting, washes, pin spotting and other techniques
Working with LEDs

Rigging, Installation, & Venue Logistics

Rigging basics
Out of the box rigging solutions
Avoiding any venue-related surprises on event day
Hiding wires, jacks, and other evidence of the design 'underbelly'
Evaluating load-in & set up time requirements
Evaluating load-in space restrictions
Factoring in local fire code regulations

Technology & Special Effects

Projection mapping
Integrating photo booths
Integrating entertainment
Balloon drops, confetti canons, and other dramatic elements

Floor-planning & Room Layout

Importance of a scaled floor-plan
Items often not accounted for
Demo on creating a 3D rendering

Choosing an event space

What challenges does the venue present
What assets should be highlighted
Functional considerations
Rigging points, outlets, loading dock & freight elevator
Verifying the venue's measurements
Tents
From design to production

Working With Your Vendors

Where to source your supplies
How to choose and test out a new vendor
How to insure your vendors meet your standards
Negotiating, payment schedule, and insurance

Client Connections

Questions to ask
Getting them to define success
Understanding what "modern" or "classical" means to them
Listening visually
Getting a proper attendee profile

Design and Communication Process

Budgeting and Pricing

Selling your vision
How many concepts to present
Inspiration boards & Pinterest
Pricing our your designs

Syllabus