Corporate Training By Zack Academy - Social Media Marketing Certification Online Anytime

Why Should You Attend This Social Media Marketing Certification Online Program Series?

With over 1 Billion users on Facebook and 40 million on Twitter, isn’t it time you learned how social media can help expand your reach, increase brand exposure, and drive revenue? As marketers continue to allocate more of their budget to social media in 2013, there is also an increasing demand to hire social media marketing professionals.

As the social media field becomes more crowded, these skills are more crucial than ever. It’s not enough to simply post new product announcements on Facebook or Twitter; marketers need to command attention, craft relevant informational content, and engage in authentic and non-spammy ways. Behind the scenes, a deep understanding of platforms, content creation, lead generation, and measurement are just a few of the areas marketers must juggle.

This Social Media Marketing Certification training program is built to specifically address these needs for the business professional and marketer. Upon completion, you will be well-rounded in your knowledge of all social media, understand the baseline principles that drive success on any platform, and have the skills to impact ROI. Most importantly, you’ll learn to develop a strong underlying strategy to focus your time, efforts, and budget - so social media doesn’t turn into a chaotic free-for-all.

Certification Benefits:

• Develop a strong understanding of social media, including proven strategies & best practices.
• Learn how to implement social media campaigns and tools to engage and measure your audience.
• Receive a credential in less time and money than a degree would require.
• Be recognized for your expertise and commitment to evolving your skill set.

What You'll Learn:

• How to be a part of the conversation, social media marketing foundations, as well as latest statistics, benefits, and recent case studies.
• Reputation management and how to listen to your target market, providing high-quality customer service.
• How to market on key social media sites, such as Facebook, Twitter, LinkedIn, and YouTube
• How to conduct a social media audit and uncover gaps and opportunities.
• Integrate and execute effective social media campaigns to increase brand awareness and drive sales.
• Understand how social media can be used to aid marketing objectives, including advertising, search engine optimization, public relations, and reputation management.
• How top companies have created employee guidelines and how you can develop a business culture to support social media.
• Develop practical strategies to position your brand and generate leads.
• Utilize tools and tactics that will help you measure engagement and ROI.
• How to manage your own brand and develop a personal social graph that can help you win business or get hired.

Exam Information:

After finishing the final required classes, you will be ready to take the final exam. To begin, click on the "Start Exam Now" button underneath the last class in the certification. The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers will be saved if you need to come back and finish at a later time. You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certificate via email upon successfully passing the exam.

Do I receive a physical or virtual certificate or both?

Upon completion of the exam with a passing score, you will receive a digital certificate.

What is the teaching style of certifications? Live or prerecorded?

Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.

Can I get a copy of PPT's to download?

At this time, presentations are not offered in a non-video format.

Do you provide reference material for me to print/download?

Currently, OMI offers presentations solely in video format. Course content and reference materials comes exclusively in video format.

How current is the content for the certification programs?

OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance with the most relevant and current industry information.

How long do I have to take the certification?

You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on-demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.

Are OMI Certification programs accredited?

The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado. In addition, OMI has been endorsed (and used) by major non-profit associations within the industry, including:

• The Internet Advertising Bureau (IAB)
• Direct Marketing Association (DMA)
• Email Experience Council (EEC)
• Local Business Marketing Association(s)
• Word of Mouth Marketing Association (WOMMA)

OMI's certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test.

Syllabus

Class 1 - Introduction to Social Media Marketing

This introductory class defines what is (and what isn’t) social media marketing and how to describe its real value. In addition, by looking at the five most common social media marketing mistakes, we offer a framework for what types of thinking to avoid on the path to using social media marketing effectively.

Class 2 - Finding and Engaging Target Customers Using Google Plus

According to Forbes, in 2014, Google+ will become a major player in the social media arena. Going forward, it is imperative for small businesses to prepare to reach target customers by establishing a strong presence on Google+. Learn the key to being successful on Google+ through the Engagement Factor: activity (sharing content) and interaction (engaging others). This class will help you establish a firm foundation on Google+ as you integrate it into your social media efforts.

Class 3 - How to Launch a Successful Facebook Campaign

In today"s digital world, it is important to understand how to properly run and manage a social media campaign on Facebook. It is critical to understand why having your own business page on Facebook is imperative to your company"s success. Several key factors, such as SEO, brand reputation, and customer service play a vital role in monitoring and growing your business through this social network.

Class 4 - The Secret to Business Success on Twitter:  Creating a Micro-Blogging Culture

This social media marketing class instructed by Nate Riggs shows how to develop and implement effective Twitter marketing strategies that drive brand awareness. Experienced social media marketers understand the significance of incorporating Twitter messaging in their business’ corporate culture. Marketers will also learn how to leverage Twitter to facilitate brand discussions, ultimately increasing brand awareness. Most important, The Secret to Business Success on Twitter: Creating a Micro-blogging Culture, teaches how Twitter’s shift to a mainstream medium is going require significant changes in the cultural habits of businesses. Such changes will allow businesses to capitalize on all of the opportunities for brand success that Twitter can create.

Class 5 - LinkedIn Essentials for Building Your Business

When used correctly, LinkedIn can be one of your best social media marketing tools. Whether you are a new or advanced LinkedIn user, you will learn about the most dynamic LinkedIn features and how to use them to your advantage. Through this class, you will develop an understanding of proper LinkedIn etiquette for building a strong business network.

Class 6 - Fundamentals of Business Blogging

Social media blogging classes provide online marketers with information on how to better reach identify and reach their target audiences in order to drive traffic and increase sales. Through using proven blogging techniques, you can develop engaging content that members of your audience want to share. For example, many successful bloggers will use blogging best practices that focus on integrating their overall content strategy with their blog strategy so that readers become engaged and want to buy. It is this integration of blogging best practices, content development techniques, and focus on the target audience that social media marketers can leverage their business blogs to increase leads and sales. This social media marketing class, How to Leverage Business Blogging for More Traffic Leads and Sales, by expert blogging instructor Michael Stelzner, provides critical best practices and tips for brand marketers looking to leverage the power of their corporate blog.

Class 7 - Video Marketing and YouTube 101

Social media marketing classes show marketers and business owners how to successfully market their brand on Google+, Facebook, YouTube and more. This YouTube marketing class offers strategies for using YouTube to expand your brand’s online presence and reach key demographics. By offering tips and techniques on improving and optimizing YouTube videos, this class also highlights the benefits of using YouTube video marketing to increase SEO traffic and drive more conversions across multiple online and social media channels. Marketing professionals know how to optimize their YouTube videos, improve video content, and add or post an attention-grabbing channel trailer that will increase positive business outcomes. In this YouTube marketing class, YouTube Marketing 101, led by Liana Evans, you will get the basic tools and best practices necessary to incorporate YouTube video content into your overall social media marketing strategy.

Class 8 - Best Practices for Integrated Content Marketing and Social Media

Knowing how to balance social media marketing strategies and content marketing techniques is crucial for supporting a comprehensive social media marketing plan. Experts in social media marketing are practiced in developing a consistent brand voice throughout both of these marketing channels. By distributing cohesive brand messages in the same voice and through different social media channels, marketing professionals are able to consistently produce powerful and measurable results. This content marketing social media class, Best Practices for Integrated Content Marketing and Social Media, instructed by experience social media expert Jennifer Kane, offers social media content tips and tricks to help you succeed.

Class 9 - How to Use Instagram for Mobile ROI

Instagram social media marketing classes emphasize the importance of visual marketing in building brand awareness, cultivating brand loyalty, and increasing sales. To leverage the power of visual content, marketers can enhance their brand’s presence on Instagram by setting up a schedule for regular content sharing. Social media marketing results show that effective use of visual content such as photos, images, and short videos presents a huge opportunity for brand marketers to engage current and potential customers and improve the bottom line. Social media marketers who understand best practices and how to use Instagram techniques to drive greater engagement often incorporate marketing on Instagram into their overall digital marketing strategy. This social media class, Marketing on Instagram: How to Use Visual Storytelling to Build Your Brand, instructed by Brandon Whalen, illustrates Instagram marketing success stories and offers visual marketing strategies that can drive more engagement and increase social ROI.

Class 10 - How Pinterest Can Help Your Brand

Social media marketing classes show how social platforms such as Pinterest can drive referral traffic and generate brand awareness through growing a community on Pinterest. By following Pinterest marketing best practices, brand marketers can create pins that their audience will love and share with other users. Pinterest techniques such as adding pins, creating boards and building pin-able content can enable marketers to increase referral traffic to their websites. In addition, Pinterest is indexed by Google and should be part of marketers’ social media SEO strategy. This social media marketing class, How Pinterest Can Help Your Brand, instructed by Brandon Whalen, explains the necessary steps to get up and running on Pinterest.

Class 11 - Fundamentals of the Tier 1 Social Platforms

This social media fundamentals class offers digital marketers best practices for managing the biggest social platforms, like Facebook, Twitter, YouTube, and LinkedIn. Successful social media marketing often creates a cohesive brand message broadcasted throughout these platforms, utilizing the variety of social media tools to reach a wide range of audiences and measure the results. Facebook EdgeRank algorithm, for example, allows marketers to measure Facebook post views and ensure that they are producing content that their fans respond to. Furthermore, these popular platforms offer opportunities to grow brand audience through promoted products on YouTube as well as Facebook PPC ads. This social media marketing class, Fundamentals of the Big Tier 1 Social Platforms: LinkedIn, YouTube, Facebook & Twitter, instructed by social media expert Jason Kane, shows how to drive more fans, followers, and conversions on Facebook, Twitter, YouTube, and LinkedIn.