The Restoration Legal and Marketing Tactics is a free class that teaches students how to manage and expand their restoration business. Students will learn the marketing strategies necessary to stand out from competitors, and important legal information pertinent to restoration professionals - such as how to get paid when an insurance claim has been denied or how to draft service agreements. This course is designed for restoration managers and personnel to understand the importance of assignment of benefits, keeping the insured on your side, legal contracts and service agreements, documentation during, before, and after a job, overhead and profit, and making sure you’re not acting as a public adjuster if you’re not licensed to do so.
Restoration professionals have a unique position where they work adjacent to many large insurance companies, handling expensive issues such as mold or fire damage. Standing out and securing the job is a task on its own, but navigating complex the complex laws surrounding restoration work can make any business owner overwhelmed.
This Restoration Legal and Marketing Tactics course will guide restoration professionals through promoting their business, landing the job, streamlining their management process, increasing productivity and handling any legal issues that may arise when working adjacent to insurance agencies. Presented in an engaging seminar style, students will have the opportunity to connect with local legal experts for free on how to best manage their business.
Who Should Take This Course?
Any restoration professional who owns their own business or is considering owning their own business
Topics to be Covered:
This free class has no prerequisites- register today and enhance your restoration business skill set!
9:00am - 11:00am: Marketing – Marketing and Communications
Interested in growing your restoration business and brand recognition through social media? The marketing portion of this seminar is designed to give you simple ideas on how to properly use Facebook, LinkedIn, YouTube, Twitter, Instagram, and Google+ to grow your company. This is an opportunity to pick an entrepreneur’s brain with any marketing strategies and ideas you’ve had for your company.
11:10am – 12:00pm: Legal Issues and Contracts –Cohen Law Group
This course will give you some legal insights about the restoration industry in Florida. Attorney Harvey Cohen, the Johnny Appleseed of Assignment of Benefits, will talk about the importance of: Assignment of Benefits, keeping the insured on your side, legal contracts and service agreements, denied, overhead and profit, following state and local laws, and ethical issues. Mr. Harvey Cohen licensed to do so. The restoration and roofing industry are changing! Don’t miss out on this course Creative Sales for a Changing Restoration Industry.
2:00pm – 4:00pm: Business Development –BIG Business Impact Group
Do you find yourself scratching your head each month wondering why you work so many hours, yet don’t seem to get ahead? Or, why your business is struggling and not making more money? In this session, you will learn strategies and tactics necessary to survive and thrive in the turbulent waters and market conditions associated with the disaster restoration industry. This industry is one that lives and dies on margins, with business owners on a never-ending quest to increase revenue and decrease costs.
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