Corporate Training By Zack Academy - 8-Hour Alaska Marketing for Contractors Continuing Education Online Anytime

Please Note:  This course is a pre-recorded online anytime seminar which allows you to be trained and certified at the convenience of your own schedule and in the luxury of your own home! Students will have up to six months of access to course content.

Why Should You Take This 8 Hour Alaska Marketing for Contractors Continuing Education Online Anytime Course?

This 8-Hour Alaska Marketing for Contractors Continuing Education online anytime course will show students how to put together a customized, cost-effective marketing program that will work year after year. Even those building contractors who have already been in business for years will learn how to build strength in the marketing aspects of their company, including a cost-effective method of generating leads. Students will also learn how to incorporate successful marketing tactics simultaneously.

Learning objectives are provided to facilitate student understanding and progress. Informal progress checks throughout the module help students review and measure their understanding of the material. The chapter final assessment at the end of each chapter accurately reflects the information covered. Students must answer 70% of the questions correctly in order to receive credit/certification for the course.

The Following Topics Will Be Covered:

• The Market
• Circle of Influence
• Branding
• Signage
• Customer Relationships
• Reaching the Customer
• Targeting
• Networking
• Websites
• Media and Home shows
• Market Analysis

What Are The Contractor Licensing Requirements in Alaska?

Alaska state law requires all general contractors to be licensed. Anyone who performs mostly commercial work and residential remodel work of less than 25% of the value of the structure must have a General Contractor License without a Residential Contractor Endorsement. However, anyone who performs new home construction, commercial work, and residential remodel work of more than 25% of the value of the home or structure being altered is required to have a General Contractor License with Residential Contractor Endorsement.

Contractor continuing education is required in Alaska. 16 Hours is required for renewal of a residential contractor endorsement. An applicant for renewal of a residential contractor endorsement for the first time shall document 8 hours of acceptable continued education. Licenses expire December 31 of even number years. Renewal of Endorsement will coincide with renewal of the General Contractor registration.

Get a Residential Contractor Endorsement Application form 08-4161 from:

Department of Commerce, Community and Economic Development Division of Occupational Licensing; Contractors Registration Section PO Box 110806 Juneau, AK  99811-0806

907-465-3035 (Co. name A-K); 907-465-5372 (Co. name L-Z) Fax:  907-465 2974

Syllabus

 Chapter 1 - The Market (45 Minutes)

• Learning Objectives: 1) Recognize the value of marketing, and how to identify your marketing goals. 2) Identify the strengths and weaknesses of your company. 3) Be able to analyze the competition and your target base.

1. Looking Back at Job Leads
2. Marketing basics
3. Determining your goals
4. Identify your niche
5. Competitors
Assessment

Chapter 2 - Circle of Influence (35 Minutes)

• Learning Objectives: 1) Create a meaningful marketing message that targets your circle of influence. 2) Determine your budget. 3) Understand the steps to finding the right marketing team.

1. Developing a message
2. Determine your Circle of Influence
3. Costs of a marketing program
4. Who will get the job done?
Assessment

Chapter 3 - Branding (35 Minutes)

• Learning Objectives: 1) Explain the importance of public perception of your image or brand. 2) Manage the brand, company name and logo to best advantage.

1. Company Image
2. Company name and logo
Assessment

Chapter 4 - Signage (30 Minutes)

• Learning Objectives: 1) Use printed marketing materials to your advantage. 2)Recognize and integrate the benefits of signage.

1. Printed marketing materials
2. Truck signage: Do"s and Don"ts"
3. Office staff
Assessment

Chapter 5 - Customer Relationships (45 Minutes)

• Learning Objectives: 1) Explain the importance of creating customer loyalty, through referrals, testimonials, and a Circle of Influence. 2) Understand the importance of repeat and referral business.

1. Service Through Structure
2. Repeat customers and referrals
3. Communication program
4. Testimonials

Assessment

Chapter 6 - Reaching the Customer (30 Minutes)

• Learning Objectives: 1) Discuss and evaluate the several ways to expand your targeted customer base. 2) Integrate these methods into a successful marketing campaign.

1. Mailings
2. Networking
Assessment

Chapter 7 - Targeting (30 Minutes)

• Learning Objectives: 1) Determine prospective clients and how best to target them. 2) Explain the role of canvassing and telemarketing, and the rules and regulations surrounding that type of marketing.

1. Jobsite prospecting
2. Canvassing and telemarketing
Assessment

Chapter 8 - Networking (35 Minutes)

• Learning Objectives: 1) Use your experience to market yourself through educational seminars. 2) Learn to use community and charity events to your advantage.

1. Professional branding
2. Charitable events
Assessment

Chapter 9 - Websites (50 Minutes)

• Learning Objectives: 1) Understand how prospective clients use the internet to find builders. 2) Recognize how web sites and social media can boost your presence in the market.

1. Communicating with Customers Through the Web
2. Web site basics
3. Promoting and updating the site
Assessment

Chapter 10 - Media and Home shows (50 Minutes)

• Learning Objectives: 1) Describe how to implement a practical and successful ad campaign. 2) Explain the benefits of working a professional show and of maintaining your own showroom. 

1. Media advertising: pros and cons
2. Home show tricks and considerations
Assessment

Chapter 11 - Market Analysis (25 Minutes)

• Learning Objective: 1) Examine the value of tracking your leads and evaluating your customer’s assessment of your services.

1. Tracking success and /or failures
2. Evaluations
Assessment