In theLearning to S.E.E.: Sell Efficiency Effectively (Residential) course, students will learn how to market their energy efficiency programs to homeowners, landlords and tenants. Specifically, students will learn proven strategies to customize their energy efficiency programs to pitch sales, network in their areas, generate leads, convert sales, and lower the initial costs of installations.
This course's unique focus on the interpersonal aspect of energy efficiency sales puts students at an advantage for turning profits. By understanding what homeowners are looking for in energy systems, professionals can better meet the demands of today's energy efficiency market.
Upon successful completion, students can expect to be e-mailed a course certificate within 3 to 4 business days.
Who Should Take this Learning toLearning to S.E.E.: Sell Efficiency Effectively (Residential) Course?
General Contractors
Home Performance Contractors
Energy Efficient Product Distributors/Retailers
Energy Efficiency Specialists
HVAC Technicians
Lighting Designers
Architects
Topics to be Covered:
Benefits of Energy Efficiency
Understanding Customers - Homeowners, Landlords and Tenants
Generating Leads/Networking
Disproving Common Myths and Objections
Developing Sales Pitches
In-Home Selling
Developing a Proposal
Calculating Life-Cycle Costs
This course has no prerequisites - register today and enhance your energy efficiency skill set!
Syllabus
Outline:
Guiding Principles
How Do You Know What Your Customer Most Values?
Becoming a Better Sales Professional
Escaping the Price Driven Sale
Distilling Your Value Proposition Into an “Elevator Pitch”
The Magic of Creative Lead Generation and Referrals
Getting Prepared for Effective Cross-Selling and “Up-Serving”
Welcome to Zack Academy, formerly Green Education Services! Our website has
been rebuilt from the ground up and we hope you enjoy it. Please contact us
on
this page
if you have any questions about this
change.