Corporate Training By Zack Academy - SEO Search Engine Optimization Certification Online Anytime

Why Should You Attend This SEO (Search Engine Optimization) Certification Program Series?

The top ranking position on Google gets clicked 42.13% of the time - that's 8.5 times the amount of clicks the number five position receives! Search engine optimization is one of the best investments a company can make in that it provides a means for it to be visible and established.

Being found on Google and other search engines touches every part of your marketing strategy and can often be an expensive investment through outside resources which is why companies spent $13.5 billion on search engine marketing in 2008 - a number that is expected to increase to $26 billion by 2013 in North America alone.

In association with leading research firms and industry associations, the Online Marketing Institute has developed in-depth, advanced SEO Certification training and website optimization, geared specifically toward marketing and Internet professionals who wish to expand their organic presence, quality scores, and relevant traffic.

Certification Benefits:

• Develop a strong understanding of SEO, including tools, strategies and best practices.
• Apply proven methods to organically and continuously determine the most relevant keyword phrases for your site.
• Receive a credential in less time and money than a degree would require.
• Be recognized for your expertise and commitment to your evolving your skill set.

What You'll Learn:

• How to leverage industry-standard keyword research tools to organically and continuously determine the most relevant keyword phrases for your site.
• Create a site wide diagnostic and make specific recommendations for resolution.
• Learn about server settings, proper indexing of all pages, and the elimination of any perceived duplicate content to ensure optimization efforts.
• Optimize content for each page identified in the keyword map, ensuring keyword density falls within acceptable parameters.
• Construct unique title and meta tags to target KWPs.
• Build internal and external link structures to optimize visibility on search engines and drive traffic.
• How to measure SEO campaigns via analytics and determine opportunities for growth.
• Conduct a content audit and assessment to optimize keyword reach and categorization of each page.
• Increase your Google page ranking by editing your site based of analytics insights.
• Recognize the value of YouTube as one of the largest search engines and optimize video content.

Exam Information:

After finishing the final required classes, you will be ready to take the final exam. To begin, click on the "Start Exam Now" button underneath the last class in the certification. The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers will be saved if you need to come back and finish at a later time. You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certificate via email upon successfully passing the exam.

Do I receive a physical or virtual certificate or both?

Upon completion of the exam with a passing score, you will receive a digital certificate.

What is the teaching style of certifications? Live or prerecorded?

Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.

Can I get a copy of PPT's to download?

At this time, presentations are not offered in a non-video format.

Do you provide reference material for me to print/download?

Currently, OMI offers presentations solely in video format. Course content and reference materials comes exclusively in video format.

How current is the content for the certification programs?

OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance with the most relevant and current industry information.

How long do I have to take the certification?

You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on-demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.

Are OMI Certification programs accredited?

The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado. In addition, OMI has been endorsed (and used) by major non-profit associations within the industry, including:

• The Internet Advertising Bureau (IAB)
• Direct Marketing Association (DMA)
• Email Experience Council (EEC)
• Local Business Marketing Association(s)
• Word of Mouth Marketing Association (WOMMA)

OMI's certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test.

Syllabus

Class 1 - Discovery Documentation

The discovery phase is perhaps the most essential foundation to building a successful SEO program. Learn how to ask the right questions, assess the competition, and arm yourself with all the information you need up front!

Class 2 - Keyword Search

Learn how to leverage industry-standard keyword research tools to organically and continuously determine the most relevant keyword phrases for your site.

Class 3 - Baseline

You can"t measure your success if you don"t know where you started. We"ll introduce you to the tools and reports that can be leveraged to establish baseline rankings. This comprehensive approach includes keyword rankings as well as key traffic figures to establish pre-optimization status.

Class 4 - SEO Site Wide Diagnostic

Gain knowledge of how to create a site wide diagnostic and make specific recommendations for resolution. This includes things like server settings, proper indexing of all pages, and the elimination of any perceived duplicate content. This is a critical step to making sure you are receiving the full value of your optimization efforts.

Class 5 - Keyword Mapping

Learn how to map your desired keywords to the site content and construct unique title and Meta tags targeting these KWPs. Highlights include proper keyword density, keyword proximity and related keyword phrases.

Class 6 - Content Optimization

Discover how to develop a content audit assessment, and based on those findings, learn how to optimize additional content for each new page identified in the keyword map, as it relates to the keyword phrases that each page is targeting. This process ensures that all keyword densities fall within acceptable parameters and that all keyword phrases targeted can be found in the content.

Class 7 - Information Architecture and Global Navigation

Your own site can be a powerful source of keyword-focused links. Learn how to leverage your site"s internal link structure and global navigation to boost search engine rankings.

Class 8 - Link Baseline Report

You can"t show improvement if you don"t know where you started! Learn how to create a link baseline report as a yard stick to measure your success!

Class 9 - Beginning Analytics

How to measure the metrics that matter in your SEO campaign to demonstrate performance and determine key areas of opportunity for growth.

Class 10 - Continuous SEO

How to edit your site based on analytics insights to further propel your rankings in the Search Engines.

Class 11 - External Link Development

How to build links outside to improve your rankings. Links are and always have been one of the best ways to drive rankings but one of the hardest things to conquer. We"ll give you some quick tips to get you off in the right direction.

Course Exam - Search Engine Optimization Certification Exam