04-23-2025 - Restoration Marketing Workshop - Anaheim, CA

In this Restoration Marketing Workshop course, students will learn how to network and campaign for their restoration business successfully with tested marketing practices. Students will learn which marketing platforms support business growth, how to build brand loyalty, how to increase engagement and get referral business and how to increase traffic, leads and build sales. By the end of this course, students will have a comprehensive understanding of how to market their restoration skills to a wide variety of clients.

This Restoration Marketing Workshop is designed to teach office and field restoration teams a successful 3-Step Marketing Process.

• Strategy - How and where to promote your services including Sales Automation Process, Customer Service and Branding

• Planning - Create a strategic restoration marketing plan

• Systems - Sales automation, CRM, Email, Text, etc.

Marketing scenarios to be covered: 

• SEO to rank higher on Google with pay-per-click ads (Keywords/Search terms/Short URLs/Landing pages/Blogs).

• Establish relationships with insurance companies, property management companies, plumbers, homeowners etc.

Course benefits:

• Earn 2 IICRC Continuing Education Credits

Note: The material presented is solely from Nia Pearson and her 15+ years of experience in Marketing, Bachelors Of Science and MBA degrees. The IICRC does not endorse any educational provider, product, offering, or service. The Institute expressly disclaims responsibility, endorsement or warranty for third-party publications, products, certifications, or instruction. The approved status does not award IICRC Certification, only qualified continuing education hours.